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LONG ISLAND BUSINESS NEWS – APRIL 22-28, 2005

“WHO’S WHO IN RESIDENTIAL REAL ESTATE”

     Edna Mashaal founded Edna Mashaal Realty in 2002. The company, with its 10 full time sales agents, has expanded on its early success by recently moving to a new location in the heart of Great Neck.
     Edna Mashaal has been a broker for more than 20 years. Her training began when she moved to Great Neck with her family in 1974. For more than 30 years, Mashaal’s involvement with the Town of Great Neck as a mother of four sons, wife and active member of the community, paved the way for a natural transition into the real estate brokerage business.
     Mashaal believes Long Island’s residential real estate market still presents first time buyers with great opportunities. “Long Island’s desirability has continued to increase demand for homes here, she said. “The improving economy has created stronger and more qualified buyers. Interest rates, while rising, are still historically relatively low.”
     First time buyers should not make the mistake of waiting to purchase a home simply because prices have climbed,” Mashaal noted. “We have prospective buyers who started looking two years ago, but by waiting for the market to settle down, have essentially priced themselves out of the market.”
     Mashaal foresees the residential market remaining strong through spring and summer. “The demand for homes on Long Island has created a durable seller’s market,” she said. “Further, spring is always the best time to sell a house from the seller’s standpoint. Of course, in every market one will find over-priced houses that will continue to sit, but homes that are priced right are selling quickly with multiple offers.”
     While competing brokerage firms have been taken over by national brokerage firms, Mashaal said she has resisted numerous offers from such companies in order to continue to provide the personal, local expertise that only a privately owned and managed brokerage firm can provide.
     Prior to becoming a Realtor, Mashaal manufactured her own line of sportswear. She is on the board of the Lake Success Civic Association and the Golden First Bank in Great Neck. She is also a member of the National Association of Realtors and the Multiple Listing Service of Long Island, and the treasurer of the Babylonian Jewish Center Sisterhood.